Online Services will be unavailable during scheduled maintenance on 27 April 2025, 00:00hr – 06:00hr. Sorry for any inconvenience caused.
Security alert: Stay vigilant at all times and beware of phishing attacks. For more information, please read more on our Scam Advisory page.
x
 

The time for Legacy Planning is now! Etiqa launches Premier for High Net Worth Individuals.

Home / News / The time for Legacy Planning is now! Etiqa launches Premier for High Net Worth Individuals.
Share this page
Back to newsroom

The time for Legacy Planning is now!

Etiqa launches Premier for High Net Worth Individuals.

Singapore, 18 April 2019 – Etiqa Insurance Singapore has introduced a new campaign for its Premier suite of legacy planning solutions for high-net-worth individuals. This omni-channel launch campaign takes an amusing look at the grave topic of bequeathing one’s wealth upon passing on.

“Legacy Planning is an important consideration when developing a sound financial strategy. However, most people don’t think about what they’d like to leave behind, or how they can do it effectively” explains Simon Ashton, Executive Vice President and Head, Partnerships Distribution at Etiqa Singapore. “Our ad campaign highlights the unfortunate outcomes of not having appropriate succession plans in place using a more light-hearted approach than is normally seen for this important subject.”

A series of online videos feature people bickering intensely in various scenarios, such as a family squabbling in their living room and key business leaders arguing in the board room after an individual has passed on. The deceased person amazingly comes to life and expresses regret of not planning earlier or leaving a proper legacy, but it’s too late.

“There never seems to be a good time to think about what life will be like for those closest to you when you’re no longer around. Many people underestimate just how complicated their finances can be for their loved ones to deal with – and distribute as per their wishes – after they’re gone. With Premier by Etiqa, you can now plan ahead to protect your business, provide a fair and equitable distribution of wealth to loved ones and create a meaningful legacy for the next generation,” says Ashton.

The integrated campaign breaks mid-April across print, digital, out-of-home and free-to-air TV. A new website offers detailed illustrations of the various legacy planning solutions available. This will be followed by personalised marketing initiatives and events targeted at high-net-worth individuals.

For more information about Premier by Etiqa, please contact Audrey Liu at audrey.l@etiqa.com.sg or call 6690 4309.

Video Links

www.youtube.com/watch?v=rfrG5TFLcno

www.youtube.com/watch?v=tdByJHKEEG8

www.youtube.com/watch?v=I2GEER_89q0

Website

etiqa.com.sg/premier

Credits

Client: Etiqa Singapore

Brand: Premier by Etiqa

Agency: Blak Labs

Director: Caleb Huang

Film Production: Smallshop Communications

Media: IPG, Columbus

About Etiqa

Protecting customers since 1961, Etiqa is a licensed life and general insurance company registered in the Republic of Singapore. We are regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act.

With a comprehensive suite of protection, savings, retirement and legacy planning solutions, we are committed to helping our customers plan for a better future. Rated “A” by Fitch in April 2019 for our financial strength and stable outlook, we humanise insurance by placing people over policies.

Etiqa is owned by Maybank Ageas Holdings Berhad, a joint venture company that combines local market knowledge with international insurance expertise. The company is 69% owned by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group with footprints across 16 countries and a heritage that spans over 190 years.

Share this page
Back to newsroom
Personal
Business
Renewal
Claims and Services
Etiqa Rewards
Contact Us
Promotions
Careers
Blog
About Us
Privacy and Security
Governance
Customer Care Hotline
+65 6887 8777 customer.service@etiqa.com.sg
Connect With Us

2024 Etiqa Insurance Pte. Ltd.UEN: 201331905K

Thank you for your application. Congratulations on insuring your new home! Please note that this complimentary home insurance policy is only successfully incepted when you receive your Policy Schedule and Welcome Letter from us. If you’d like to stack a higher coverage for your new home and a greater peace of mind, purchase Tiq Home Insurance with an exclusive 25% off with TIQRENO promo code.

Marketing Consent Terms & Conditions

  1. I consent to Etiqa and its related, its agents, authorised service providers and marketing partners collecting, using, disclosing, and/or processing my personal data, in order to contact me about products and services marketed by Etiqa or its partners as well as benefits, promotions and rewards, via the modes mentioned or selected, and using my contact particulars which Etiqa may have in its records from time to time (including where applicable my Singapore telephone number(s));
  2. I confirm and agree that my consents granted herein do not supersede or replace any other consents which I may have previously provided to Etiqa in respect of my personal data, and are additional to any rights which Etiqa may have at law to collect, use or disclose my personal data, unless my consent is withdrawn and notified to Etiqa.
  3. I can choose to withdraw my consent by submitting the Marketing Withdrawal Form at www.etiqa.com.sg or email to customer.service@etiqa.com.sg.

Personal Data Protection Terms & Conditions

I expressly authorise and consent to Etiqa, its officers and employees at their sole discretion, to disclose any and all information relating to me, including my personal particulars, my transactions and dealings and my policies of insurance with Etiqa, to any of the following persons, whether in Singapore or elsewhere:

  1. Etiqa’s related corporations or affiliates;
  2. Any of Etiqa’s contractors or third party service providers;
  3. Any regulatory, supervisory or other authority, court of law, tribunal or person, in any jurisdiction, where such disclosure is required by law, regulation, judgement or order of court or order of any tribunal or as a matter of practice;
  4. Any actual or potential assignee(s) or transferee(s) of any rights and obligations of Etiqa under or relating to my policy or policies for any purpose connected with the proposed assignment or transfer; and
  5. Any credit bureau, insurer or representative, for such purpose(s) that Etiqa in its reasonable opinion considers appropriate including but not limited to the purpose(s) of underwriting, customer servicing, investigation of Etiqa’s representatives and monitoring undesirable sales practices.

Eligibility Conditions

  1. The Insured, also known as the Applicant / Proposer, must be a Singapore citizen, Permanent Resident of Singapore or foreigner with a valid Work Pass, Student Pass, Dependant’s Pass or Long-Term Visit Pass.
  2. The Applicant/Proposer must be at least 18 years of age.
  3. For more information, please view our Policy Wording

Thanks for your interest.

Our Assurance Manager will reach out to you within 2 working days to assist you further.