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Etiqa spot with Hossan Leong references competitor with similar product

Home / News / Etiqa spot with Hossan Leong references competitor with similar product

Marketing Interactive – 2 July 2018

Insurance company Etiqa Insurance Singapore has launched a new campaign to raise awareness on home insurance, and promote its latest home protection plan, Tiq Home Insurance.

The ad sees Hossan Leong giving information on the Tiq Home Insurance coverage, on top of the basic fire plan he owns after “cooking his house”. He then ends the ad by giving FWD’s ad spokesperson Michelle Chong a cheeky call, to ask about her “burnt collections” featured in FWD’s ad spot.

In a conversation with Marketing, a spokesperson from Etiqa said the team thought it would be interesting to add a little fun and “tongue-in-cheek” humour in its videos. When asked by Marketing if the last message in the ad related to FWD’s Home Insurance TVC (Fire), the spokesperson said:

“Yes, we love what they have done, and since both insurers are trying to raise awareness on home insurance and the differences between fire and home contents insurance, we thought that the little fun, tongue-in-cheek tag in our videos could be interesting for consumers.”

The spokesperson also added that its ads are designed to resonate positively with the local community, and deliver them in a light-hearted and humorous manner.

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Thank you for your application. Congratulations on insuring your new home! Please note that this complimentary home insurance policy is only successfully incepted when you receive your Policy Schedule and Welcome Letter from us. If you’d like to stack a higher coverage for your new home and a greater peace of mind, purchase Tiq Home Insurance with an exclusive 25% off with TIQRENO promo code.

Marketing Consent Terms & Conditions

  1. I consent to Etiqa and its related, its agents, authorised service providers and marketing partners collecting, using, disclosing, and/or processing my personal data, in order to contact me about products and services marketed by Etiqa or its partners as well as benefits, promotions and rewards, via the modes mentioned or selected, and using my contact particulars which Etiqa may have in its records from time to time (including where applicable my Singapore telephone number(s));
  2. I confirm and agree that my consents granted herein do not supersede or replace any other consents which I may have previously provided to Etiqa in respect of my personal data, and are additional to any rights which Etiqa may have at law to collect, use or disclose my personal data, unless my consent is withdrawn and notified to Etiqa.
  3. I can choose to withdraw my consent by submitting the Marketing Withdrawal Form at www.etiqa.com.sg or email to customer.service@etiqa.com.sg.

Personal Data Protection Terms & Conditions

I expressly authorise and consent to Etiqa, its officers and employees at their sole discretion, to disclose any and all information relating to me, including my personal particulars, my transactions and dealings and my policies of insurance with Etiqa, to any of the following persons, whether in Singapore or elsewhere:

  1. Etiqa’s related corporations or affiliates;
  2. Any of Etiqa’s contractors or third party service providers;
  3. Any regulatory, supervisory or other authority, court of law, tribunal or person, in any jurisdiction, where such disclosure is required by law, regulation, judgement or order of court or order of any tribunal or as a matter of practice;
  4. Any actual or potential assignee(s) or transferee(s) of any rights and obligations of Etiqa under or relating to my policy or policies for any purpose connected with the proposed assignment or transfer; and
  5. Any credit bureau, insurer or representative, for such purpose(s) that Etiqa in its reasonable opinion considers appropriate including but not limited to the purpose(s) of underwriting, customer servicing, investigation of Etiqa’s representatives and monitoring undesirable sales practices.

Eligibility Conditions

  1. The Insured, also known as the Applicant / Proposer, must be a Singapore citizen, Permanent Resident of Singapore or foreigner with a valid Work Pass, Student Pass, Dependant’s Pass or Long-Term Visit Pass.
  2. The Applicant/Proposer must be at least 18 years of age.
  3. For more information, please view our Policy Wording

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